case study

Ballwin Dental Care

Attracting Patients&Staff for the largest female-owned practice in St. Louis

This project mainly consisted of redesign and marketing work. We did an in-depth analysis because we inherited this project from a competitor. But after that, we got straight to work on prominently featuring their top services.

With this work done, we identified the practice's most significant revenue drivers. As expected, implants were the top driver, so we focused on increasing the conversation rate on the dental implants page. We added sections that made the patient feel more comfortable, such as "Affordability" and FAQ sections.

One of the most significant tasks was revamping the careers page. With tough competition for dental talent, we brought in an employee testimonial and highlighted the incredible culture at BDC.

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As part of the career revamp, we displayed every benefit the office offered. That, among other changes, completely transformed a stale page that didn't show a potential applicant that this is where they want to be.

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Goldenbite